What color does that taste like?
Coke has made white cans for the holidays to help raise funds to protect the Polar bear and it’s habitat. Sounds like a great idea, I love seeing new packaging, especially from Coke because they do it so well. However, it seems some people have been confused, and I can understand that. Diet Coke is silver, these new cans are white with some silver. If I don’t have my handy fact sheet and I’m not paying attention I’d probably grab the wrong thing too. What I find interesting is that some customers “felt that regular Coke tasted different in the white cans.” What?! Then I found this, but Coke released a statement and specifically addressed this claim:
There has been no change to the classic Coca-Cola formula that everyone knows and loves — it’s still the same great-tasting, refreshing Coke, but in a limited-edition white package.
I hope someone with more resources than I do turns this into a research paper. I’ve heard of colors affecting buying decisions, but taste? Do Pepsi and Coke taste different because one can is blue and the other is red?
